These votes have now closed and, using a highly unscientific method, I can proclaim that Westpac has the best bank logo in Australia and that the ANZ has the worst.
The vote in favour of Westpac was very tight, but the ANZ was a clear loser.
I should add that I remember when Westpac’s new logo came out it was widely derided – along with the adoption of that name in place of “The Bank of New South Wales” – so there may be hope for the ANZ yet. Perhaps it will take just a new round of even sillier logos for the majors for the ANZ’s choice to not look that bad.
Perhaps
I should add a special mention in the international category for this
one – commenters variously had it as being a brassiere, a representation
of tenpin bowling or, bizarrely, two reptilians talking to each other.
Personally I think it looks more like two thumbs up or, perhaps what was
originally intended, two people talking to each other.
Anyway, congratulations Westpac and commiserations to the ANZ. Perhaps
you can get a little of the money back from the image consultants that
you no doubt paid a lot.
3 comments
18 November, 2009 at 06:02
Best Rate Credit Cards
I think ANZ tried to go a little web 2.0 in its logo design, its a very current web trend logo which does look good in web browsers, but it does look like they rounded the edges too much?
20 November, 2009 at 17:25
Samuel West
From a north american perspective, the BPH logo looks rather like a couple of prairie oysters sizzling in a frying pan over the camp fire!
Who knew the acronym stood for the Big Praire Hoyster bank:>
20 November, 2009 at 19:30
Andrew
Hmmm, bull’s testicles. An interesting thought.